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Claire Long

Patients and the influence of ‘digital ecosystems’

54 per cent of US public say online information influences healthcare choices

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GSK takes severe asthma antibody into phase III

Mepolizumab could help patients who cannot prevent attacks using current therapies

Under threat: The pharma industry in Spain

The Eurozone crisis threatens healthcare and pharma opportunities

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More action needed to prevent AF-related strokes

Bayer-sponsored report says Europe is heading for a ‘stroke crisis’

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Pharmalink appoints Dr Heather Cook and Marek Poszepczynski

Strengthens senior management team

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Sir Christopher Gent ‘stepping down’ as GSK chair

He will leave the pharma firm in the next two or three years, according to a UK press report

Market access opportunities in China

Pope Woodhead highlights the key steps to accessing the high-value therapeutics market in China

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Guide to gamification

How to execute digital: Using gaming as part of a pharma marketing campaign

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Incite strengthens its healthcare team

Emily Peasgood joins agency as principal

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Atlantis Healthcare Group bring in new UK MD

Charles MacKinnon will take over from Kate Reid

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Dare to be Different

As R&D struggles to deliver and generic competition soars, the opportunity to differentiate your brand has never been more crucial. But how you do it? Our author, an expert on...

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Boehringer-Lilly win expanded European licence for Trajenta

Type 2 diabetes drug approved as add-on to insulin in adults

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