Experience planning
ANTHEM launches Healthy Influence – a new science-led approach to solve healthcare’s attention problem
Global healthcare communications consultancy ANTHEM, a Resonant Group company, today announces the launch of Healthy Influence™, its proprietary methodology that applies the science of influence to healthcare communications.
Long-term clinical trial engagement is a behavioural challenge – not just an informational one
Explore why long-term clinical trial engagement is a behavioural challenge, showing how proactive support from site teams can help participants stay connected, confident and committed throughout a study.
Bridging the value gap: The systems, teams and mindsets that matter
In pharma, the challenge is no longer understanding what HCPs want from digital. It’s delivering it consistently. In this webinar, we explored what needs to change inside organisations to make...
The evolving healthcare advertising landscape
Industry experts share their insights on the emerging trends in healthcare advertising
The Subtle Art of Sound in Healthcare Videos
When crafting a healthcare video, we often become engrossed in just the visual aspect. However, neglecting sound can be a missed opportunity. Sound is not just an auditory experience; it’s...
How Pharma, Payers, & Providers are Leveraging Patient Self-Management Platforms
Rick Anderson, President of DarioHealth, explores digital therapeutics, how DarioHealth is utilizing #ai and behavioral science to personalize each user’s health journey, and how this approach can help improve #diversity...
It’s time to change the way we change.
Our Insights Report is available now! We asked change and communications professionals and behavioural scientists from around the world to share insights and experiences to explore how, together, we can change...
How to elevate your communications testing with AI powered insights and analytics
Learn about a new behavioural science-led framework incorporating AI technologies that ensures you get a true reflection of how your communications materials are consumed and processed by customers
WRG Launches Attendee Experience Design (AXD) Unit
WRG, the events and experiential division of The Creative Engagement Group, launches Attendee Experience Design (AXD) Unit. Combining Behavioural Science, Data Insights, and Digital and Live UX in One Unit
5 Healthcare Marketing Blunders | How To Avoid Them.
Here are 5 healthcare marketing blunders and how best to avoid them.
Interactive: Best Behaviour
Download our curated collection of case studies and other useful resources that illustrate how we apply the principles of behavioural science in our research design.
Global Marketing, Technology, and Innovation
Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19....