Whole Health Communication
ANTHEM launches Healthy Influence – a new science-led approach to solve healthcare’s attention problem
Global healthcare communications consultancy ANTHEM, a Resonant Group company, today announces the launch of Healthy Influence™, its proprietary methodology that applies the science of influence to healthcare communications.
The Power of Plurality
A thought piece on plurality of voice, and rewiring the advertising agency of the modern age
Changing the narrative: why hidden struggles matter
On Suicide Prevention Day, we’re focusing on something often overlooked: the difference between what’s visible and what’s actually being carried. Many people living with long-term or chronic illness experience challenges...
Supporting the people who support patients
Supporting those who provide care can lead to improved experiences and health outcomes for everyone involved.
Cutting the friction from health comms through whole-person design
Good design can’t change the reality of illness, remove the pain, or stop the uncertainty. But it can stop learning what comes next from being another burden to carry.
What do patient stories actually teach us?
How do we translate individual experiences into support that helps others and create support that feels personal but remains relevant to many?
Supporting our team with an award-winning mental health strategy
Mental health has been at the centre of our business since our inception. But that work doesn't just extend to our client projects. Find out more about our award-winning mental...
The words around health matter
The language used in healthcare can influence how people perceive their health, feel about themselves, and engage with treatments. Whole-person communication can help reduce stigma and support real-world healthcare outcomes.
The hidden work of turning breakthroughs into outcomes
The “problem” in healthcare comms is rarely what you say, it’s whether people can act on it. This article explains how we design whole-person engagement to turn intent into sustained...
The real-world challenge pharma can’t ignore: Sustained engagement
Breakthrough therapies do not fail because the science stops working. They fail when healthcare is not designed for the physical, emotional and mental realities shaping how people engage with treatment...
Where Making Health Whole began
Mental health providers revealed years ago what healthcare is only now beginning to recognise: information alone does not sustain engagement. This article explores how Mednet’s heritage in mental health has...
The silent drop-off: How disengagement shows up in everyday behaviour
In healthcare, disengagement rarely announces itself. It doesn’t always appear as refusal or a clear decision to stop treatment. More often, it shows up quietly, in what is delayed, avoided...