Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail