Where a person consumes more than one media; ie, they may read the Times and the Telegraph.
See also:
Media mix
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Duplication
Related terms
Database marketing, Utility (pharmacoeconomics), Licensed, Prescribing information, Conjoint analysis, World Health Organisation (WHO), C, Demographics, Association of the British Pharmaceutical Industry (ABPI), List broker, Channel marketing, Strategic business unit (SBU), Epidemiology, Market value added (MVA), Added value,