The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
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Direct mail
Related terms
Endorsement, Accreditation Council for Continuing Medical Education (ACCME), Concordance programme, Marketing intelligence, Newspaper Licensing Agency (NLA), Advocacy, Disease awareness marketing, Informed consent document, Trademark, Core message, Department of Health (DH), Marginal analysis, RSS, Clinical trial enrolment, Decision flow diagram,