An individual who has the ability to control information to a decision maker. Also; people within organisations who can control the flow of information to members of the buying centre.
See also
Decision making unit (DMU)
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Gatekeeper
Related terms
Ad recall, (Chartered) Institute of Public Relations (IPR), Management by objectives (MBO), Segmentation strategies, Ambulatory Care and Diagnostics Centre (ACAD), V, Personal selling, Informed consent document, Acute care, Registered trademark, Monopoly, Line extension, Marketing cost analysis, British Medical Association (BMA), Adaptive scripting,