A search of specialist literature, eg clinical papers, trade journal articles, books etc, for insight and information.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Literature search
Related terms
Committee for Medicinal Products for Human Use (CHMP), e-Prescribing, Affiliate marketing, Closed systems, Segment, Ad tracking research, Portfolio, Brand personality, Brand strategy, Unstructured observation, Relationship marketing, Commission on Human Medicines (CHM), Delegate, Advertising, Joint venture,