Literature search - PMLiVE

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Literature search

A search of specialist literature, eg clinical papers, trade journal articles, books etc, for insight and information.

See also:
Healthcare Communications Association (HCA)

Related terms

Monopoly, Key account management, License agreement, Testimonials, Bias, Corporate reputation, Managed care, Syndicate groups, Cause-related marketing, Environmental set, Internal communications, Business strategy, Parallel importing, Open observation, Market growth rate,

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