The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Data Protection Act, Repositioning, Demand curve, Lead management, M, Broadsheet, Continuing professional development (CPD), Field experiments, Campaign, Deduping, Long-range planning, Scamp, Therapy area, McKinsey Seven S’s of Management (or 7-S Model), Alternative service providers (ASP),