The stage of a product’s life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
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Maturation
Related terms
Campaign plan, International marketing, Asset-led marketing, Closed systems, Media mix, Community care, Adopter categories, Return on sales enablement (ROSE), Lifestyle, In-house, Buying behaviour, Affinity marketing, Moderator, Committee for Medicinal Products for Human Use (CHMP), European Medicines Agency,