A summary of a company’s ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
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Mission statement
Related terms
International Committee of Medical Journal Editors (ICMJE), Recall test, Healthy years equivalent (HYE), Horizon scanning, Collateral PR, Beta Tests, Banner Ad., Informed consent document, Accreditation Council for Continuing Medical Education (ACCME), Quantitative research, Phase III trials, Added value, Cost-effectiveness threshold (health economics), Association of the British Pharmaceutical Industry (ABPI), Fees,