The set of products or services which a company decides to develop and market.
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Portfolio analysis
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Related terms
Marketing mix, Motivation research, Focused Advertising Sampling Technique (FAST) Marketing, Byline, Microsite, Long-range planning, Market penetration strategy, Blanket coverage, Monopoly, Prophylaxis, Normative influence, Concept development and testing, Health Care prepayment plan (HCPP) (US), J, Strategic marketing concept,