A group whose behavior influences another group or individual in some way. This influence can be both positive and negative.
See also:
Focus groups
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Reference group
Related terms
Boilerplate, Consumer behaviour, Opportunities to see (OTS), Below the line, Treatment trials, Incremental cost-effectiveness ratio (ICER), Tagging, National Service Frameworks (NSF), Trade publications, Conflict of interest, Informed consent, Marketing strategy, Modelling, Disposable income, Recession,