The geographic region or area for which a sales representative has specific responsibility .
See also:
Territory management
Marketing communications
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Territory
Related terms
Portfolio analysis, PESTLE, Screening trials, European Union of Medical Specialists (UEMS), European Foundation for Quality Management (EFQM), Negative demand, Executive summary, European Medicines Agency, Order bias, Royal Pharmaceutical Society of Great Britain (RPSGB), Grey market, Clinical trial enrolment, Contraindication, Secondary care, Export marketing,