The grouping of similar diseases or conditions under a generalised heading, eg diabetes, oncology, cardiovascular.
See also:
Health Status Measure
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Therapy area
Related terms
Unstructured observation, Secondary care, Business strategy, Ladder of loyalty, Terms and conditions of sale, Hard sell, Post detail survey, Negative demand, Loaded question, Unstructured question, Pharmacokinetics, Open observation, Grey marketing (also called parallel importing), Disease awareness marketing, Institute of Practitioners in Advertising (IPA),