The angle an article may take on a certain issue, ie it could be positive, negative or neutral.
See also:
Tone of the media
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Tonal bias
Related terms
Methodology, Marketing consultant, Prescription Medicines Code of Practice Authority (PMCPA), Order bias, Focus group moderator, Channels, Cost consequences analysis (CCA), Grey marketing (also called parallel importing), Prior approval, Lobby firm, Duplication, Tactical planning, Outsourcing, Ad impression, Market skimming pricing,