Tonal bias - PMLiVE

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Tonal bias

The angle an article may take on a certain issue, ie it could be positive, negative or neutral.

See also:
Tone of the media

Related terms

Reciprocal links, C, Normative influence, Committee for Medicinal Products for Human Use (CHMP), Four Ms, Brand image, e-Prescribing, Hard sell, Editor, Business plan, Corporate fact sheet, Pharmacokinetics, Outlier, Double page spread (DPS), Marketing metrics,

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