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Organised course of action, carefully planned to achieve pre-defined objectives. Can relate to marketing, advertising, sales, PR or any other part of the marketing mix.
A marketing campaign is the total endeavors of a company to maximise awareness of or for a particular product or service, business or organisation. A campaign is usually held to a limited time frame.
See also:
Campaign Plan
Marketing
Advertising
Related terms
Relationship marketing, Cost-effective (healthcare economics), Focused Advertising Sampling Technique (FAST) Marketing, Group dynamics, Publics, Models (or marketing models), Inducements, European Foundation for Quality Management (EFQM), Field marketing, Reciprocal links, Trade publications, Payment by results (PBR), Skimming, Confidence level, Data processing,
