The buying habits and patterns of consumers in the purchase and use of goods and services.
See also:
Consumer
Customer focus
Customer
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Consumer behaviour
Related terms
Diagnostic trials, Random samplings, Informed consent document, Merger and Acquisition (M&A), Four Ms, Marketing communications, Launch, Internal analysis, Quantitative objectives, Media schedule, Newspaper Licensing Agency (NLA), Data mining, Gatekeeper, Orphan drugs, Pharmacy Benefit Manager (PBM),