The allocation of resources in such a way as to maximise the total amount of benefit.
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The allocation of resources in such a way as to maximise the total amount of benefit.
Related terms
C, Moderator guide, Marketing intelligence, Procurement officer/manager, Relationship marketing, Cash cow, Respondent, Grey marketing (also called parallel importing), Grey market, Full-service agency, Marketing planning, Portfolio, PESTLE, Point of sale (POS), Guarantees and warranties,