Infant - PMLiVE

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Infant

A product with a high market share of a new market.

See also:
Market share
Product class

Related terms

Target publications, Offensive marketing, Neuromarketing, Outlier, Merger and Acquisition (M&A), Media evaluation, Inducements, Procurement officer/manager, K, Editorial, Big pharma, Column inches, Multi-brand strategy, Competitors, Preferred provider organisation (PPO),

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