When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
Adaptive scripting, Deep linking, Gross Domestic Product (GDP), Endemic, Foundation Trust (FT), Trade publications, Safety assessment of marketed medicines studies (SAMM), B, Buzz, International Committee of Medical Journal Editors (ICMJE), Sensitivity analysis (pharmacoeconomics), Category management, Pharmacokinetics, Strategic business unit (SBU), Marketing orientation,