When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
Utility weighted index, Social audit, Australian Medical Association (AMA), Buzz, Quota, Multi-brand strategy, Health technology assessment/appraisal (HTA), Guarantees and warranties, Cognitive dissonance, Qualitative research, Lead management, Organic growth/development, I, Cost-minimisation analysis (CMA), Corporate fact sheet,