When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
Search engine optimisation (SEO), Media evaluation, Purchasing power parities (PPP), Utility (pharmacoeconomics), Prescribing information, Respondent, PESTLE, Quality of life trials, Grey market, Data sheet, Offensive marketing, Global Health Observatory, Food And Drug Administration (FDA), Publics, Glass ceiling,