A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
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A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
Related terms
Collateral PR, NHS Executive, I, Health Maintenance Organisation (HMO), Responsiveness, Marketing advantage, Data processing, Mode, Parallel importing, Trade advertising, Market positioning, Quantitative research, Association of the British Pharmaceutical Industry (ABPI), Marketing cost analysis, Test marketing,