A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
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Market follower
Related terms
Motivation research, SWOT analysis, Managed care, Pareto principle, DRIP Framework, Generic medicine, Baseline, Morbidity, Greying, leisured, affluent, middle-aged (GLAM), Strategic business unit (SBU), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Market share, Efficiency, Technical efficiency (pharmacoeconomics), Normal distribution,