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Business strategy or philosophy that is concerned with identifying and fulfilling customer’s stated or disguised needs or wants, through its own or acquired products.
A marketing orientated approach means a business resonds to what customers want rather than what the business thinks is right for the customer.
See also:
Customer focus
Business strategy
Related terms
Respondent fatigue, Modelling, Community care, Product attributes, Ad rotation, SMART objectives, NHS Direct, Opportunity cost, Editor, National Readership Survey (NRS), Data cleansing, Indication, Majority fallacy, Performance prism, European Federation of Pharmaceutical Industries (EFPIA),
