The set of objectives and decisions an organisation makes to satisfy its target market and support the organisation’s overall business strateg.
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Marketing strategy
Related terms
Congenital, Prompted recall, Market entry, Recognition tests, Return on equity (ROE), Institute of Practitioners in Advertising (IPA), Above the fold, Prophylaxis, European Federation of Pharmaceutical Industries (EFPIA), Protocol, Below the line, External analysis, Interventions – clinical, Compliance, Corporate governance,