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The value given up by choosing one business, service or product, expenditure over another. It is the abnegation associated to the second best choice available to someone, or group, who has chosen among numerous similarly exclusive choices.
See also:
Customer loyalty
Brand value
Related terms
Core message, Closed systems, Defined daily dose (DDD), Recognition tests, Quality assurance programme, RSS, Contextual marketing, Health Status Measure, Tariffs, Learning curve, Greying, leisured, affluent, middle-aged (GLAM), Endorsement, Brand reinforcement, Market entry, Substantiation,
