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A promotional strategy which relies on promoting the product to the next link in the distribution chain, eg wholesalers to retailers; retailers to consumers. Tactics in this strategy include sales promotions, such as price reductions and special offers.
See also:
pull promotion
Related terms
Advertising research, Balanced Scorecard, Byline, Diagnostic trials, Column inches, Portfolio, Return on investment (ROI)/Return on capital employed (ROCE), Buying behaviour, Brand, Brand revitalisation, Commission on Human Medicines (CHM), Consumer, Advertorial, Return on sales enablement (ROSE), Business plan,
