mergers and acquisitions
ANTHEM launches Healthy Influence – a new science-led approach to solve healthcare’s attention problem
Global healthcare communications consultancy ANTHEM, a Resonant Group company, today announces the launch of Healthy Influence™, its proprietary methodology that applies the science of influence to healthcare communications.
The Power of Plurality
A thought piece on plurality of voice, and rewiring the advertising agency of the modern age
Changing the narrative: why hidden struggles matter
On Suicide Prevention Day, we’re focusing on something often overlooked: the difference between what’s visible and what’s actually being carried. Many people living with long-term or chronic illness experience challenges...
Supporting the people who support patients
Supporting those who provide care can lead to improved experiences and health outcomes for everyone involved.
Lucid Group appoints Eric Muller as CEO
Rick Sannem, outgoing CEO, transitions to Strategic Advisor to the Board
Cutting the friction from health comms through whole-person design
Good design can’t change the reality of illness, remove the pain, or stop the uncertainty. But it can stop learning what comes next from being another burden to carry.
The words around health matter
The language used in healthcare can influence how people perceive their health, feel about themselves, and engage with treatments. Whole-person communication can help reduce stigma and support real-world healthcare outcomes.
The hidden work of turning breakthroughs into outcomes
The “problem” in healthcare comms is rarely what you say, it’s whether people can act on it. This article explains how we design whole-person engagement to turn intent into sustained...
The silent drop-off: How disengagement shows up in everyday behaviour
In healthcare, disengagement rarely announces itself. It doesn’t always appear as refusal or a clear decision to stop treatment. More often, it shows up quietly, in what is delayed, avoided...
From text to context: Helping patients see side effects clearly
Discover how thoughtful design, clear language, and structured visuals can transform overwhelming side effect information into accessible, actionable insights for patients in our latest Health Literacy series.
Lucid Group appoints former Pfizer R&D leader Rod MacKenzie as Board Chair
Lucid’s US Medical Affairs division unveils new proprietary insights tools to expand advisory capabilities
