An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
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Placebo
Related terms
Media mix, Registered trademark, Asset-led marketing, European Association of Communications Agencies (EACA), Clinical trial enrolment, Trial stage, PEEST, Genome, Grey marketing (also called parallel importing), P, One to one marketing (1:1 marketing), International Committee of Medical Journal Editors (ICMJE), Vision, In-house, Cohort,