An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
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Placebo
Related terms
Drop out, Indication, Lead generation, Boilerplate, Cost utility analysis (health economics), Customer lifetime value (CLV), Repositioning, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Tone of the media, Reference pricing, Oligopsony, List building, Editor, Competitors, European Union of Medical Specialists (UEMS),