A period of negative economic growth. This often results in dropping production, a reduction in advertising and increasing unemployment.
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Recession
Related terms
Prescription only medicine (POM), Conflict of interest, In-house newspaper/magazine, Brand personality, Reinforcement advertising, Ansoff Matrix, Desired outcomes, Prescribing Analysis and Cost (PACT), Market segmentation, Ambient media, Persistence, Ad impression, Market positioning, Segmentation, Marginal analysis,