Groups of customers with concerns about particular products or product categories.
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Special interest groups
Related terms
Affinity marketing, Business to consumer (B2C), PEEST, Executive summary, European Union of Medical Specialists (UEMS), Central nervous system (CNS), Health Status Measure, Licensed, Export marketing, Defined daily dose (DDD), Rate card, Internal analysis, Discounted cash flow (DCF), Closed systems, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR),