A form of direct marketing involving soliciting potential customers over the phone. Outside the UK and Ireland, this practice is known as ‘telemarketing’. Telemarketing may include pre-recorded sales pitches programmed to be delivered via the phone via automatic dialing. Telemarketing has come into disrepute in more recent years, being regarded as invasive and annoying.
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Telesales
Related terms
Opportunities to hear (OTH), Line extension, Segmentation, Pilot programme, Lead generation, Attitudinal scaling, European Association of Communications Agencies (EACA), Guppie, Viral marketing, Research and development (R&D), In-house newspaper/magazine, Socially responsible marketing, Counterfeiting, Capital, Customer focus,