The data that company’s use to support decisions made in the marketing process.
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Marketing information
Related terms
List price, Double-blind trial, Tone of the media, Verified data, Unique page views, Discussion guide, Price taker, Product attributes, Penetration pricing, Added value, Competitor analysis, Opinion leader, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Cost-effectiveness threshold (health economics), ABPI Code of Practice,