Evaluating an item on its own merits without comparing it to another item.
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Non-comparative
Related terms
Me-too, Circulation, Attention, interest, desire, action (AIDA), Sensitivity analysis (pharmacoeconomics), Market development, Preferred provider organisation (PPO), Market entry, Variability, e-Commerce, Business plan, Distribution, Quantitative research, e-Detailing, Adoption curve, Logistics,