Evaluating an item on its own merits without comparing it to another item.
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Non-comparative
Related terms
Double page spread (DPS), License agreement, Responsiveness, Dose-ranging trial, Routine response behaviour, Morbidity, Search engine ranking, General practitioner (GP), Data cleansing, Institutional review board (IRB) – pharmacoeconomics, Cost-effectiveness league table (healthcare economics), Clip or Clipping, Click through rate (CTR), Randomisation, Market niche,