Groups of customers with concerns about particular products or product categories.
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Special interest groups
Related terms
Prescribing information, Campaign, Advocacy and support groups, Feature article, Customer, Tagging, Concept development and testing, Packaging, Medicines and Healthcare products Regulatory Agency (MHRA), Deep linking, Screening trials, Audit Bureau of Circulation (ABC), Copywriting, Seeding trial, European Association of Communications Agencies (EACA),