Groups of customers with concerns about particular products or product categories.
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Special interest groups
Related terms
United States adopted name (USAN), Contextual marketing, Capital, Accredited programmes, Umbrella pricing, Prevention trials, Grey market, Health Care prepayment plan (HCPP) (US), Marketing myopia, Internal marketing, (Chartered) Institute of Public Relations (IPR), T, Medicines and Healthcare products Regulatory Agency (MHRA), Disease awareness marketing, Equivalent advertising value (EAV),