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Healthcare terms - M

Macro environment
Maintenance strategy
Majority fallacy
Managed care
Management by objectives (MBO)
Margin (profit)
Marginal analysis
Marginal cost
Market attractiveness
Market challenger
Market development
Market entry
Market entry barrier
Market follower
Market forecast
Market growth rate
Market leader
Market niche
Market penetration
Market penetration pricing
Market penetration strategy
Market positioning
Market research
Market segmentation
Market share
Market skimming pricing
Market value added (MVA)
Marketing
Marketing acronyms
Marketing advantage
Marketing audit
Marketing channels
Marketing communications
Marketing concept
Marketing consultant
Marketing cost analysis
Marketing decision support system (MDSS)
Marketing information
Marketing intelligence
Marketing metrics
Marketing mix
Marketing myopia
Marketing objectives
Marketing orientation
Marketing plan
Marketing planning
Marketing research (MR)
Marketing strategy
Marketing strategy
Mathematical analysis of perception and preference (MAPP)
Maturation
McKinsey Seven S’s of Management (or 7-S Model)
Me-too
Mean
Media buyer
Media evaluation
Media mix
Media planning
Media schedule
Medicines and Healthcare products Regulatory Agency (MHRA)
Merchandising
Merger and Acquisition (M&A)
Meta analysis
Methodology
Micro environment
Microsite
Mission statement
Mobile commerce (M-Commerce)
Mode
Modelling
Models (or marketing models)
Moderator
Moderator guide
Modular training
Monopoly
Monopsony
Mood board
Morbidity
Mores
Motivation research
Moving annual total (MAT)
Multi-brand strategy
Multimedia